Scott Wills & Associates
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publications

commemorative appointment book

client: The Anti-Cruelty Society

  • problem: Tell the story of a 100-year-old institution in an inviting and user-friendly format
  • solution: Create a datebook with a chronological illustrated history of the organization, that doubles as an awareness-building promotion and a fund-raising product
  • publications

    book covers

    client: Chicago Plays

  • problem: Coordinate a line of specialty titles for a small local publisher on a shoestring
  • solution: Create a distinctly edgy look for the series, each title in a 2-color printing format
  • publications

    newsletter

    client: Community Consolidated School District 21

  • problem: Foster greater inclusion of students, parents, and community members in the life of a school district encompassing twelve K-12 schools, and elicit more involvement in school programs by an ethnically diverse population
  • solution: Publish a highly readable and visually appealing newsletter for community-wide distribution, with alternate language versions
  • publications

    usage manual

    client: Sherwin-Williams Co.

  • problem: Product specifications and usage information need to be compiled for lab technicians in a compact, user-friendly format that allows insertion of new information
  • solution: publish a manual in looseleaf binder that lays flat for lab tabletop usage, and can be easily updated with new pages
  • publications

    capital campaign monograph

    client: The Wetlands Initiative

  • problem: Communicate the program’s history, scope and needs effectively to potential donors, partners and the media
  • solution: Create an engaging guide to the human and natural history of the project site, demonstrating the proposed initiative’s impact on the local ecology and economy
  • publications

    planned gifts donor monograph

    client: Swedish American Museum of Chicago

  • problem: Find an appealing approach to potential donors for a major gifts capital campaign
  • solution: Create a template for a series of individualized self-published monographs outlining the organization’s history and goals, and showing how the potential donor’s family history interweaves
  • publications

    research report

    client: Parents United for Responsible Education

  • problem: Give weight and professional polish to a foundation-funded public school survey on the impact of parental involvement
  • solution: Present the report in a clean, readable, graphically rich book format with subtle color and typographic emphasis