Scott Wills & Associates

corporate identity

event identity

client: Easter Seals Festival of Trees

  • problem: Establish a unique and enduring identity for a fundraising event that evokes the season with a secular audience appeal
  • solution: Create a simple but effective logo and motif for invitations, promotions and event decor
  • corporate identity

    program identity

    client: Industrial Technology Excellence

  • problem: Introduce a new trade organization with national reach
  • solution: Create an intriguing trademark that playfully evokes a wide range of industries
  • corporate identity

    event logo

    client: Alzheimerís Association Memory Walk

  • problem: Create a new variation on an established fundraiserís identity
  • solution: Combine significant elements of the former identity in a new way, with a new, vibrant color scheme
  • corporate identity

    corporate Logo and tag line

    client: NewCor Group

  • problem: Present a new professional services company in a strong, contemporary and versatile way while directing attention to other elements on web pages and collateral
  • solution: Create an understated, elegant typographic statement
  • corporate identity

    corporate logo and tag line

    client: XJD

  • problem: Tie a young companyís identity in with its products
  • solution: Spin out a fun, kinetic identity spiced with visual puns
  • corporate identity

    trademark

    client: Catalpa Systems

  • problem: Identify a turnkey enterprise management software system to current and potential customers
  • solution: create a bold, simple mark with an ďall businessĒ attitude
  • corporate identity

    corporate logo

    client: Esco Institute

  • problem: Give a contemporary look to an established national organization serving the heating & ventilation industry
  • solution: Devise a comprehensive identity system centered on a single potent image
  • corporate identity

    logo for a closed-circuit cable TV network

    client: The Easter Seals Society

  • problem: Establish an identity that retains the gravitas of the organizationís mission while celebrating its anniversary
  • solution: Integrate the organizationís logo with a new color scheme and graphic treatment that lend themselves to broadcast requirements and video animations
  • corporate identity

    awareness campaign identity

    client: The Easter Seals Society

  • problem: Design a national education program to teach grade-school students about children with disabilities
  • solution: Create a fun, lively trademark and signature character who appears in all program materials, including a special coloring book aimed at raising awareness and teaching compassion
  • corporate identity

    corporate logo

    client: Radioactive Sound Productions

  • problem: Pitch a new audio production serviceís marketing appeal to an audience of youthful, dynamic agency executives
  • solution: Identify company communications with an energetic, contemporary mark with an amusing retro feel evocative of the radio broadcast medium
  • corporate identity

    corporate logo

    client: Renworks consulting

  • problem: Convey the energy and professionalism of a new corporate consulting firm
  • solution: Paint a typographic portrait of depicting the companyís multifaceted personality
  • corporate identity

    corporate logo

    client: WomanLore Productions

  • problem: Promote a new theatrical production company with a specialty in historical reenactment
  • solution: Craft an evocative trademark, combining a tag line with a visual style evoking a sense of history and elegance
  • corporate identity

    multi-year event identity

    client: The Anti-Cruelty Society

  • problem: Establish an identity that retains the gravitas of the organizationís mission while celebrating its anniversary
  • solution: Integrate the organizationís logo with a new color scheme and graphic treatment that lend themselves to broadcast requirements and video animations