Scott Wills & Associates


direct mail campaign

client: AdvantageCare

  • problem: Bridge the cognitive and temporal gap between initial phone sales and activation of a health services discount program
  • solution: Create a system of telemarket contacts and direct-mail responses to keep customers informed and engaged
  • collateral

    fundraising event collateral

    client: Cancer Wellness Center

  • problem: Attract a sophisticated group of donors to a gala event
  • solution: Develop a beguiling theme and suite of a suite of elegant yet inexpensive announcements, invitations, and gala collateral
  • collateral

    professional conference invitation

    client: The Family Institute of Chicago

  • problem: Stimulate participation by busy professionals in a three-day conference, with limited time and resources
  • solution: Sculpt a compelling combination of invitation, brochure, poster and mailer featuring dynamic photos of original sculpture
  • collateral

    customer communications

    client: Fredriksen & Sons Fire Equipment Co.

  • problem: Boost repeat business from customer base
  • solution: Keep customers engaged with on-site leave-behinds for service techs and a direct mail campaign that features a bright new look and updated logo
  • collateral

    event identity, advertisements and collateral

    client: Juvenile Diabetes Research Foundation

  • problem: Promote a 30-year-old fundraising event, adapting its identity to an anniversary year
  • solution: Update the event’s visual identity and rework collateral materials for clarity, ease of use, and impact
  • collateral

    corporate sponsorship campaign package

    client: National Multiple Sclerosis Society

  • problem: Open doors to corporate sponsorship in a crowded nonprofit field
  • solution: Make a bold entrance with clear message and emotionally compelling visual content, packaged with a 5-minute video presentation
  • collateral


    client: Earthshare of Illinois

  • problem: Help local affiliates of a natioal nonprofit network to stand out in a crowd; foster audience response as well as retention
  • solution: Create a combination marketing piece: a poster for display at workplace giving events and employee workspaces, and a brochure offering details on the organization and affiliates’ contact information